Saturday, October 23, 2010

Chili Dawg’s takes “Sweet Before The Heat” to a new level!

Press Release
BLAIR, NE. – –  Millions of Americans love their rolls and donuts with coffee or hot tea in the morning.  There is something about the doughy sweetness with the glaze or the jelly fillings that Americans have loved for more than 200 years.  But could this age-old tradition be ready for a shakeup in taste?

Finally there is a unique approach that gives this old standard a new and robust explosion of flavor sure to grip this nation of roll and donut aficionados.

Chili Dawg’s Foods of Fire is proud to announce it is supplying its award winning Razbanero Pepper Spread to Winchell’s Donut House in Omaha, Nebraska to provide such an offering.

Chili Dawg’s Foods of Fire, makers of “Sweet Before The Heat” Habanero Pepper Spreads, markets its spreads to grocery stores and specialty shops in a nine-state area.  They also have introduced the spreads to the championship barbeque circuit known as the “Kansas City Barbeque Society” (KCBS) with great success.

“This country is really big on hot foods right now.  It is the largest growing segment in specialty foods.  We have made great market penetration in the last 18 months,” said President Tim O’Dell.  “But there was a market segment being left out of the growth of the spicy trend.”  “Our products are “Sweet Before The Heat” so why not offer them to the sweet market as well?”

Gabriel Armas of Winchells’ Donut House agreed.  He tried the spreads, Hablemeno, Strawbanero and Razbanero.  He decided to try the Razbanero in his donut and roll products.  “People really like the heat added to the sweet,” Gabriel said.  “Let’s give it a try.”

O’Dell concluded, “While this is in its infancy and just beginning here in the Midwest, it could take the nation by storm once it catches on!”

The “Sweet Before The Heat” rolls and donuts can be found at Winchell’s Donut House at 2905 South 120th Street, Omaha, NE 68144.  Stop in to see Gabriel or call him at 402-891-0575.  You can also fax your order 402-334-1429.  These new rolls and donuts will be a great source of conversation for your next breakfast meeting or just for your family members at a family gathering.  Be sure to ask for “Sweet Before The Heat.”